Fenty Beauty by Rihanna
Brand Overview and Ownership
Fenty Beauty is a cosmetics brand co-founded and majority owned by Rihanna. The brand launched in 2017 and is known for an inclusive shade range and a wide portfolio of makeup and skincare products. Rihanna retains a controlling stake and serves as a key creative and business voice behind the line Forbes.
Product Categories and Market Position
The brand covers foundation, lipstick, highlighter, skincare, and body products, with a focus on diverse skin tones and textures. Fenty Beauty is distributed globally through major retailers and its own direct-to-consumer channels, and it is frequently cited as one of the most successful celebrity beauty launches Forbes.
Savage X Fenty
Brand Overview and Ownership
Savage X Fenty is Rihanna's lingerie and lifestyle brand, launched in 2018. The company operates as a direct-to-consumer retailer and is majority owned by Rihanna, who has described the brand as a platform for inclusivity in sizing, representation, and product design Forbes.
Business Model and Growth
Savage X Fenty sells underwear, loungewear, sleepwear, and accessories through an online store and periodic pop-up events. The brand uses digital-first marketing and televised fashion shows to drive customer engagement and has expanded into physical retail locations in several markets Forbes.
Other Ventures and Business Interests
Additional Brand Ownership and Investments
Beyond Fenty Beauty and Savage X Fenty, Rihanna has held business roles and ownership stakes in other ventures. She co-founded and served as a global ambassador for Fenty, a fashion and accessories line, and has been involved in fragrance and lifestyle collaborations under the Fenty brand umbrella Forbes.
Public Filings and Reported Data
Public records and financial disclosures have reported Rihanna's ownership stakes in various Fenty-related entities. SEC filings and business registrations show the structure of these brands and the roles of key executives, with Rihanna listed as a founder and controlling shareholder in multiple Fenty companies SEC.
