How Kim Kardashian Makes Money
Kim Kardashian earns money through her businesses, media deals, endorsements, and investments. Her primary ventures include SKIMS, SKKN BY KIM, and the mobile game Kim Kardashian: Hollywood. She also earns from television, social media, and licensing deals. Forbes estimates her net worth at around $1.4 billion, driven largely by her companies and brand partnerships.
Her income comes from equity in private companies, endorsement fees, and revenue-sharing deals. She has built a portfolio spanning shapewear, skincare, mobile gaming, and media production. Forbes reports she earned a reported $60 million in 2023, with much of that tied to SKIMS and media ventures.
SKIMS and SKKN BY KIM Revenue
SKIMS Shapewear and Underwear
SKIMS is Kim Kardashian's shapewear and underwear brand. The company generates most of her business income through direct-to-consumer sales and wholesale partnerships. Forbes valued SKIMS at roughly $4 billion after a 2024 funding round, with Kardashian retaining a significant ownership stake.
SKKN BY KIM Skincare
SKKN BY KIM is her direct-to-consumer skincare line. The brand sells cleansers, moisturizers, and treatments through its website and retailers. Revenue is generated through product sales and a growing wholesale presence. Business of Fashion reports SKKN expanded into hair care, adding new revenue streams to the brand.
Media, Endorsements, and Investments
Television and Streaming Deals
Kim Kardashian earns from television and streaming content. She starred in the long-running reality series Keeping Up with the Kardashians and its spin-offs. She signed a multi-year deal with Amazon Prime Video for a series and production ventures, adding recurring media income.
Endorsements and Licensing
She earns fees from fashion, beauty, and lifestyle endorsements. Her social media presence drives paid partnerships with major brands. SEC filings show her involvement in public and private company partnerships, including equity and licensing arrangements.
Real Estate and Other Assets
Kim Kardashian owns high-value real estate in California and other markets. Her portfolio includes residential properties and commercial investments. Forbes notes her real estate holdings contribute to her overall wealth, alongside her business equity and cash flow from endorsements.
